Dynamo | How we work
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How we work

Our Guiding Purpose

We’re here to be effective. Bottom line. But this doesn’t mean we sacrifice creativity and innovation for the rational tried and tested. Quite the opposite. We believe the more we know about a person’s behaviour and the journey they’re on, the better we are at connecting with them and encouraging them into action. We believe great effectiveness comes from two very simple actions:

  • Being integrated into the early stages of planning (before creative is briefed)
  • Continuous collaboration with key partners throughout the process to deliver a connected consumer experience

This means a real focus on getting the process right for each of our clients and fostering a sense of collaboration both internally and with external partners such as creative agencies and media suppliers. Of course this doesn’t mean we always fall in line. We aren’t afraid to express our point of view and have tough discussions with our partners if we feel there will be a detrimental effect on a commercial or campaign outcome. The best results don’t always come easy.  But trust us, and they will come.

Breadth and Depth of Services

Are you working with three or four agencies to get the team you need? We’ve everything you’re after in one place plus a passion for your brand that you’ll only find here

Comms Planning

Consumer Insights


Brand Insights

Paid, Owned, Earned Channel Planning

Account Management


Media Planning

Tracking and Optimisation

Specialists

Negotiation Approach and Process

Price Benchmarking


Media Buying

Digital Programmatic

Buying Digital

Campaign Management

Campaign Optimisation

SEM and SEO


Reporting, Analytics and Insights

Channel Attribution and ROI Optimisation

Social Community Management

Content Creation and Management

Connecting the dots of Integrated Planning

Every client and solution is unique

By using the following steps we’re laying the foundations of a great outcome.

1. Interrogation

The Problem Nailed

KICK OFF

A pre-brief session to discuss objectives, barriers in the way, growth opportunity, one thing to fix, solve or overcome

PROBLEM DEEP DIVE

Turning the problem into a behavioural challenge

2. Inspiration

Insight & Strategy Brief

BEHAVIOURAL INSIGHT

A pre-brief session to discuss objectives, barriers in the way, growth opportunity, one thing to fix, solve or overcome

CONSUMER JOURNEY

Mapping the key touchpoints and experiences across the pathway and identifying the area of focus and key levers

3. Ideation

The Idea & Architecture

IDEA CONCEPTING

THE COMMS ARCHITECTURE

4. Implementation

Campaign Blueprint

CAMPAIGN TACTICS

EXECUTION DEVELOPMENT

MEDIA SCHEDULE

5. Impact

Performance Analysis

MONITOR & OPTIMISE

PERFORMANCE ASSESSMENT